LUPIN NETFLIX SERIES
THE WORLD’S MOST VIEWED FRENCH SERIES ON NETFLIX
I’ve worked on its marketing campaign launch inside Netflix as a Marketing Campaign Operations Manager. I was responsible for being the single point of contact for end to end internal project management, having an holistic view of the entire title campaign including: planning, tracking, global cross functional coordination & falicitation of delivery. Managing campaign asset planification production & traffickin, cross-functional communications and workflox. Ensuring high quality creative execution & scalability across the world (on & off service).
Storyline
The series is based on the book by Maurice Leblanc and tells the story of Assane Diop (Omar Sy), the son of an immigrant who is seeking revenge on the family who disgraced his father and ultimately led to his death. Diop assumes the character of Arsène Lupin, a “gentleman thief” who’s a sort of mix between Robin Hood and a more modern Sherlock Holmes. There’s no situation he can’t get himself out of (or into, for that matter), and he’s always thought things through further than you’d expect.
